Arjel’s Bakeshop: A True Story of Perseverance and Dedication

Specialty Cakes

Arjel’s Bakeshop is a family-owned bakery located in the Binalonan Public Market in Pangasinan. It was founded in October 2016 by a father who is a seasoned baker and a mother who leads the marketing. Their dream was to bring the taste of freshly baked bread to the local community.

However, their journey to success was not an easy one. On the opening day of their business, the weather was not favorable. But despite this setback, Arjel’s Bakeshop pushed through and made a satisfying business result. This just goes to show that with hard work and dedication, anything is possible.

Arjel's Bakeshop Binalonan Pangasinan
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The customers soon were looking for specialty cakes and Arjel’s started getting orders for them.

The success of Arjel’s Bakeshop is rooted in the partnership between the mother and father. The mother, being a barangay treasurer, takes care of the marketing aspect of the business while the father, as an experienced baker, oversees the bread-making section.

This partnership allowed them to complement each other’s strengths and weaknesses, leading to a more cohesive and successful business.

Here’s a tip from Arjel’s Bakeshop for aspiring business owners: 

Take courage and do not be afraid to take risks. Every business venture comes with its own risks, but taking calculated risks is a necessary step toward success. Even if you encounter failures along the way, learn from them and use them to nurture improvements.

Related read: How This Quaint, Single-Location Venue Has Grossed Millions in Revenue in 4 Years

The journey of Arjel’s Bakeshop to success is an inspiring story of perseverance, dedication, and partnership. It just goes to show that with hard work and a passion for your craft, anything is possible. So if you have a dream, do not be afraid to pursue it. Take that first step, and who knows, you might just end up with your own success story.


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